AI and automation consultancy for builders merchants
Builders merchants lose real money to enquiries that go unanswered after hours, quotes that never get chased and counters stretched thin. We help merchants add AI and automation on top of the systems they already run, so more of that trade turns into orders.
Real results with Beesley and Fildes
In three months, a live UK builders merchant running Otis across its website and trade counter influenced £533,846 of revenue, and won more than half of it while the branch was shut.
£533,846
revenue influenced by Otis
£282,938
won outside staffed hours
5.8s
average response time
Where merchants lose money
The merchant business runs on speed and relationships, but the systems behind it were built to record transactions, not to sell. So the enquiry that lands at nine in the evening waits until morning, the quote that goes quiet is never chased, and the trade counter that is three deep at eight in the morning loses walk outs. None of that is a people problem. It is a gap that automation and AI are built to close.
We help merchants find those gaps and fill them without ripping out the ERP. Sometimes the answer is our AI sales agent Otis sitting on top of your system, sometimes it is self service at the counter, sometimes it is planning a wider transformation. The starting point is always where you are losing the most.
Where we help merchants
Answering enquiries 24/7
An AI sales agent that reads your live product and pricing and answers trade enquiries around the clock.
Quote follow up
Automating timely follow up so more quotes turn into orders without adding to your team.
Trade counter self service
Self service ordering that cuts queues at busy times so you stop losing walk outs.
ERP and transformation
Advice on ERP selection, migration and the wider digital transformation, grounded in the merchant world.
Sits on top of your ERP
We add a sales and automation layer on top of what you run, so there is no rip and replace.
Online trade sales
Helping loyal customers reorder online at any hour without tying up a member of staff.
Common questions
Do we need to change our ERP?
No. Our tools sit on top of the system you already run, whether that is Ibcos Gold, Kerridge K8, Intact iQ, Sharp aX or another, so there is no migration required to start.
Is this just a chatbot?
No. An AI sales agent reads your live data and does real work, answering trade enquiries and quoting from real numbers rather than serving canned replies.
Will it replace our counter staff?
No. It removes the routine load so your experienced people spend more time on the trade relationships that win repeat business.
Where do we start?
Usually with the out of hours enquiries and un chased quotes, because those are the quickest to fix and the fastest to pay back.
More for builders merchants
Stop losing trade after hours
Book a consultation and we will show you where AI and automation win back sales across your merchant business.