Every day a new trade account takes to open is a day that customer is not spending with you, or is spending with someone faster. OptiFlow speeds up credit account applications and onboarding on top of the systems you already run, so approved customers start buying sooner.
Why account opening is slow
Opening a credit account usually means a paper or PDF form, manual data entry, chasing missing details, running credit and trade references, and setting the account up in your system. Each handoff adds delay, and a new customer who is keen to start buying is left waiting, sometimes long enough to open an account with a competitor instead. Slow onboarding loses sales and sets a poor first impression at the very moment you want to win a customer over.
What OptiFlow does for you
OptiFlow guides the applicant through a clean application, reads and checks the details, chases anything missing, and prepares the account for approval in your system. Your credit team keep full control of the decision while the routine gathering, checking and setup is done for them.
- Turn a messy paper or PDF application into clean, checked data.
- Chase missing information automatically so applications do not stall.
- Assemble the references and details your credit team need in one place.
- Prepare the account for a fast credit decision and quick setup.
- Get approved customers buying within hours rather than days.
A better first impression
The account opening experience is the first thing a new trade customer sees of how you operate. A fast, smooth onboarding tells them you are easy to deal with and organised, which sets the tone for the whole relationship. Doing it well is both a sales win, because they start spending sooner, and a loyalty win, because the relationship starts on the right foot.
Works with your systems, no rip and replace
OptiFlow is an AI layer that sits on top of the platform you already run, whether that is Kerridge, Intact, Ibcos or another trade system, and acts on the data it already holds. There is no migration, no long project and nothing new for your team to learn, and most merchants are live in weeks rather than months. It also pairs with your CRM, acting on the customer data it already holds. See the fuller picture on our AI for builders merchants page.
See OptiFlow speed up your onboarding. Get a quote.
Frequently asked questions
Does OptiFlow make the credit decision?
No. It gathers and checks the application and prepares the account, but your credit team keep full control of the decision, with the information ready in front of them.
Can it chase missing details?
Yes. It follows up with the applicant automatically for anything missing, so applications do not stall on your desk.
How much faster is onboarding?
By removing the manual data entry and chasing, approved customers can be set up and buying within hours rather than days.
Does it work with our CRM as well as our ERP?
Yes. It sits on top of your existing ERP and account setup and pairs with your CRM, acting on the customer data already there.
Will it work with my current system?
Yes. There is no migration; OptiFlow layers on top of what you already run.