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Trade account guide

How to open a trade account with a builders merchant

A trade account gets you trade pricing, an itemised statement and the option of credit terms instead of paying up front on every order. This guide explains what a trade account is, how to open one, what you need to apply and how online applications now work.

What a trade account is

A trade account is a business account with a builders merchant that gives you trade prices, a running statement of everything you buy and, in most cases, the option to pay on credit terms rather than settling at the counter each time. It is the difference between a walk in cash customer and a named account holder the merchant knows and prices for.

There are two common types. A cash trade account gives you trade pricing and a statement but you still pay as you go. A trade credit account adds agreed payment terms, usually thirty days from the end of the month, so you can take the materials now and pay once the job is invoiced. The credit version needs a credit check because the merchant is effectively lending you the value of your orders.

How to open a trade account

1. Choose your merchant

Pick the merchant you buy from most, or the one closest to your sites. Opening an account where you already spend gives you the best chance of a good credit limit and keener pricing.

2. Gather your business details

Have your trading name, address, company number if you are a limited company, and how long you have been trading ready. Sole traders can apply too, usually with a bit more supporting information.

3. Line up your references

For a credit account most merchants ask for two trade references from suppliers you already buy from on account, plus your bank details. A clean payment record with existing suppliers is what unlocks the limit.

4. Complete the application

Fill in the trade account application, in branch, on paper or online. You confirm the business details, the references and the credit limit you are asking for, and agree to the merchant terms.

5. Pass the credit check

The merchant runs a credit check and contacts your references. A cash account is usually approved on the spot. A credit account can take anything from a day to a week depending on the checks.

6. Start ordering on account

Once approved you get an account number and, on a credit account, your agreed limit and terms. From then on you order at trade prices and settle against a monthly statement.

What you need to apply

Business identity

Trading name and address, and your company number and registered office if you are a limited company. Sole traders give their own name and trading address.

Trading history

How long you have been trading and roughly what you expect to spend each month. A realistic monthly figure helps the merchant set a sensible limit.

Trade or bank references

For a credit account, usually two suppliers you already buy from on account, plus your bank details so the merchant can confirm the account.

Proof of the business

Some merchants ask for proof of address or trade, such as a utility bill, a recent invoice or a certificate of incorporation, to confirm you are a genuine trading business.

Trade account or cash account

If you only buy occasionally, a cash trade account is often enough. You still get trade pricing and a record of what you have bought, without the credit check and without owing the merchant anything between visits.

If you buy regularly and need to manage cash flow across jobs, a trade credit account is usually worth it. Paying on thirty day terms means you can buy the materials, finish and invoice the work, and settle the merchant once you have been paid. The trade off is the application is more involved and the merchant will set a limit rather than giving you an open line.

Opening a trade account online

More merchants now let you open a trade account online rather than filling in a paper form at the counter. You enter the same business details and references through a web form, upload any proof needed and the merchant runs the checks in the background. A good online process can approve a straightforward cash account in minutes and turn a credit application around in a day or two.

Online applications are quicker for you and cheaper for the merchant to process, which is why many are moving that way. If the merchant you want to use still only takes paper applications, it is worth asking whether they have an online option, as approval is usually faster.

Are you a builders merchant?

If you run a merchant rather than opening an account with one, the trade account application is a moment where you win or lose the customer. A slow paper form or an application that sits in a pile for a week is where sign ups leak away. This is exactly the job OptiFlow built Otis to handle.

Otis is an agentic AI sales assistant that sits on top of your existing systems. It lets a trade customer open an account online in minutes, captures the business details and references, runs the account through your process and chases anything missing, all without a member of counter staff stopping to key it in. It works alongside your ERP and CRM rather than replacing them.

50%
One UK builders merchant lifted trade account sign ups by around this much with Otis handling online applications
Minutes
Time to open a straightforward account online instead of a paper form and a wait
24 hours
Otis captures and progresses applications day and night, not just when the counter is open

Trade account questions

What is a trade account?

A business account with a builders merchant that gives you trade pricing, a running statement and, on a credit account, the option to pay on agreed terms instead of settling at the counter each time.

How do I open a trade account with a builders merchant?

Choose your merchant, gather your business details and references, complete the trade account application in branch or online, pass the credit check for a credit account, then start ordering against your new account.

What is the difference between a trade account and a trade credit account?

A cash trade account gives you trade pricing and a statement but you pay as you go. A trade credit account adds agreed payment terms, usually thirty days, and needs a credit check.

Can I open a trade account online?

Many merchants now accept online applications. You enter the same details and references through a web form and the merchant runs the checks, which is usually faster than a paper form at the counter.

What do I need to apply for a trade account?

Your business identity, how long you have traded, an estimate of monthly spend, and for a credit account two trade references and your bank details, plus any proof of the business the merchant asks for.

Do you need to be a limited company to get a trade account?

No. Sole traders and partnerships can open trade accounts too. A limited company gives its company number, while a sole trader applies in their own name, usually with a little more supporting information.

Related reading

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