Builders merchant ecommerce that actually sells
A trade website that only shows products leaves money on the table. Otis turns your site into an active seller that quotes, answers and takes orders, the way your best counter staff would.
Trade selling is not normal retail
Merchant ecommerce is genuinely hard. You have huge product ranges, trade accounts with their own pricing, delivery and collection to handle, and customers who want a quick answer rather than a slow browse. A standard online shop struggles with all of that, so most merchant websites end up as a catalogue that quietly sends the real enquiries to the phone. The result is a site that costs money to run and does not sell much.
Otis fixes the selling. It sits on your website as an agent, reads your catalogue and account pricing, answers what a customer asks, quotes the job and creates the order. It handles trade accounts and delivery intent, so the website behaves like a good member of counter staff rather than a leaflet.
What Otis brings to your site
Answers, not just search
Otis talks the customer to the right product instead of leaving them to hunt.
Trade pricing online
Account customers see the right price, so the website works for the trade.
Real orders
Otis builds the basket and creates the order in your system, not just a message.
Delivery and collect
It captures delivery or collection intent, ready for your logistics.
Open all hours
The site sells in the evenings and at weekends, when a lot of trade planning happens.
On your platform
Otis works with your existing store and ERP, no rebuild required.
Common questions
Do we need a new website?
No. Otis works on top of your existing store and ERP, adding the selling layer rather than replacing the site.
Can it handle trade accounts?
Yes. Otis recognises the account and shows the right pricing and terms.
Where do online orders go?
Into your existing system as orders, ready to pick and fulfil.
How do we start?
Book a call and we will show Otis selling from your catalogue.
More on Otis
Make your trade website sell
Book a call and see how Otis turns your site into an active seller.