Missed trade enquiry cost calculator
Every trade enquiry that lands after the counter closes, or waits unanswered while you are busy, is a sale your competitor might catch first. Put in your own numbers and see what missed enquiries could be costing you in a year.
Real results with Beesley and Fildes
In three months, a live UK builders merchant running Otis across its website and trade counter influenced £422,512 of revenue, and won more than half of it while the branch was shut.
£422,512
revenue influenced by Otis
£219,242
won outside staffed hours
5.8s
average response time
See Otis in action
Watch Otis handle a real trade enquiry, reading live product and pricing and turning a question into an order.
estimated revenue at risk per year from missed enquiries
Recovering even half of these with Otis would be worth £0 a year.
This is an illustrative estimate based on the figures you enter. Your real numbers will vary.
How the numbers work
The calculator takes the enquiries you receive each week and the share that arrive out of hours or go unanswered, and projects them across a year. It then applies your own conversion rate and average order value to estimate the orders, and the revenue, that never get the chance to close. It is deliberately simple, because the point is not a precise figure, it is the scale of what is quietly slipping away.
The biggest driver is almost always the out of hours share. Builders plan jobs in the evening and at weekends, so a large part of trade enquiry traffic lands when nobody is at the counter. That is exactly the gap an AI sales agent is built to close.
Common questions
How is the cost worked out?
It multiplies your weekly enquiries by the share missed, then by your conversion rate and average order value, across a full year, to estimate the revenue at risk.
Is it free and ungated?
Yes. It runs instantly in your browser with no sign up and no email required.
How does Otis recover missed enquiries?
Otis answers trade enquiries across your website, chat and messaging around the clock, reading your live product and pricing, so enquiries that would have waited get an instant answer.
Will it replace our counter team?
No. It handles the enquiries your team cannot get to, so your people focus on the trade in front of them.
Stop losing trade after hours
See Otis answering real trade enquiries against your live product and pricing.