Kitchen and bathroom merchants sell considered, configured products that carry long quotes and a heavy load of product questions. OptiFlow speeds up quoting and answers those questions from your live data, so you convert more enquiries without adding staff.
Why KBB is quote and enquiry heavy
A KBB sale is rarely a single line. It is a specified list of units, worktops, appliances, brassware, sanitaryware and accessories, often built up over several conversations and revised more than once. Each version means checking availability, lead times and prices, then pulling a quote together. That is valuable, skilled work, but a lot of it is repetitive lookups and re quoting that slow your designers and sales staff down and let warm enquiries go cold while a customer waits.
What OptiFlow does for you
OptiFlow answers product, availability, lead time and price questions instantly from your live system and helps assemble and revise quotes quickly. It handles the repetitive lookups and the routine back and forth so your people spend their time on design and on the part of the conversation that actually wins the sale.
- Fast, accurate answers on stock, lead times and price from your own data.
- Quicker quote turnaround and revisions, so warm enquiries do not go cold.
- Automated handling of routine stock and price enquiries.
- Consistent, on brand answers whether the enquiry comes in by phone, email or web.
Speed is what converts a KBB enquiry
In kitchens and bathrooms the merchant who answers first and quotes fastest usually wins, because customers are comparing and momentum matters. When a routine question is answered in seconds and a quote comes back the same day rather than days later, more enquiries turn into orders. OptiFlow gives you that speed without piling more admin onto your sales team.
Works with your systems, no rip and replace
OptiFlow is an AI layer that sits on top of the platform you already run, whether that is Kerridge, Intact, Ibcos or another trade system, and acts on the data it already holds. There is no migration, no long project and nothing new for your team to learn, and most merchants are live in weeks rather than months. See the fuller picture on our AI for builders merchants page.
See OptiFlow work on your real quotes and questions. Get a quote.
Frequently asked questions
Can it help with long KBB quotes?
Yes. OptiFlow handles the repetitive availability, lead time and price lookups and helps assemble and revise quotes quickly, so your team focuses on design and winning the sale.
Does it use my live pricing and lead times?
Yes. Answers come from your real system, so what a customer is told is accurate and current.
Can it answer enquiries from different channels?
Yes. Whether an enquiry arrives by phone, email or your website, OptiFlow gives consistent, on brand answers from the same live data.
Will it help us convert more enquiries?
Speed is what converts KBB enquiries. Answering fast and quoting the same day rather than days later means more warm enquiries turn into orders.
Do I need a new system?
No. OptiFlow sits on top of your existing platform with no migration.