Agricultural and rural merchants carry an enormous range, from fencing, feed and gates to fixings, tools and workwear, and serve account customers spread across a wide area with strong seasonal swings. OptiFlow automates the routine ordering and enquiry work so your team covers more ground with the people you already have.
The challenge of range and season
A rural merchant might stock tens of thousands of lines and see demand swing hard with the season and the weather. Customers ring, email and call in for stock checks, prices and repeat orders, and much of that lands on a small team who also serve the counter and load the yard. When lambing, harvest, a cold snap or a busy fencing spell hits, the volume spikes and service slows exactly when customers most need you.
What OptiFlow does for you
OptiFlow reads orders and enquiries across every channel and turns them into accurate orders inside your existing system. It matches free text and customer part numbers to your catalogue, checks live stock and account pricing, handles repeat orders, and flags anything unusual for a person to check.
- Automated order entry from phone notes, email and messages, however the order arrives.
- Instant stock and price enquiries across a very large range.
- Easy repeat ordering for account customers who buy the same things season after season.
- Consistent service through seasonal peaks without extra hires.
Built for the way rural merchants work
Rural customers are often on the move and out of signal, and they expect a merchant who knows them and their account. OptiFlow captures an order whenever it lands, day or night, and because it reads your live account data it applies the right pricing and history for that customer automatically. Your team stay free for the advice, the special jobs and the relationships that keep farmers and rural trades coming back.
Works with your systems, no rip and replace
OptiFlow is an AI layer that sits on top of the platform you already run, whether that is Kerridge, Intact, Ibcos or another trade system, and acts on the data it already holds. There is no migration, no long project and nothing new for your team to learn, and most merchants are live in weeks rather than months. It pairs naturally with systems used across the rural trade, including Ibcos; see OptiFlow for Ibcos Gold. See the fuller picture on our AI for builders merchants page.
See OptiFlow on your real orders and enquiries. Get a quote.
Frequently asked questions
Can it cope with a very large product range?
Yes. OptiFlow matches enquiries and orders to your full catalogue and checks live stock and account pricing, however many thousands of lines you carry.
Does it help at seasonal peaks?
Yes. It absorbs the routine order and enquiry volume so service holds up through lambing, harvest and other busy spells without extra hires.
Can it handle repeat orders for account customers?
Yes. It reads your live account data and history, so repeat ordering is quick and the right pricing is applied for each customer automatically.
What if an order comes in out of hours?
It is captured, matched to your catalogue and checked whenever it arrives, so it is ready to confirm rather than waiting for someone to key it in.
Will it work with my current system?
Yes. OptiFlow layers on top of your existing platform, including systems common in the rural trade such as Ibcos, with no migration.