Electrical wholesalers move fast, high SKU counts, tight margins, and trade accounts that need managing carefully. OptiFlow is an AI layer that sits on top of the ERP you already run and automates the repetitive, revenue critical work around it, without replacing anything.
What OptiFlow does for electrical wholesalers
OptiFlow reads the data already in your ERP, orders, accounts, pricing and stock, and acts on it. It chases overdue accounts, catches pricing and margin errors before they cost you, answers enquiries out of hours, and flags accounts showing early signs of churn. Your team carries on exactly as they do today.
Works with the software you already run
Whether you run Kerridge K8, Intact iQ, Ibcos Gold or another platform, OptiFlow works on top of it, reading your existing data through secure exports and APIs. Nothing is migrated or ripped out. See the full list on our integrations page.
Protecting margin on fast moving stock
With thousands of lines and frequent price changes, margin leaks are easy to miss and expensive in aggregate. OptiFlow watches pricing against your terms and flags the errors before they ship, so quicker quoting never means quiet discounting. More on faster, accurate quoting.
No rip and replace
OptiFlow isn’t a new system to learn, it’s intelligence added on top of the one you already have. Most merchants are live in weeks, not months, because there’s no data migration and no retraining. See it in action on the OptiFlow Merchant platform.
Frequently asked questions
Does OptiFlow replace my electrical wholesale ERP?
No. OptiFlow is an AI layer on top of your existing ERP, which stays your system of record. It automates the work around it.
How does OptiFlow work with my ERP?
It connects to the data already there, orders, accounts, pricing and stock, through secure exports and APIs, and acts on it. There is no migration.
What can OptiFlow automate for an electrical wholesaler?
Chasing overdue accounts, catching pricing and margin errors across fast moving stock, answering out of hours enquiries, quoting faster, and flagging accounts at risk of churn.
How long does it take to go live?
Most wholesalers are live in weeks, because there is no ERP to replace and no data to migrate.