Timber merchants run on fine margins and prices that rarely sit still. A quote that comes back slowly, an overdue account left to drift, a price change missed at the counter, each quietly eats into profit. OptiFlow is an AI layer that sits on top of the system you already run and takes over exactly that repetitive, revenue critical work, without replacing anything.
What OptiFlow does for timber merchants
OptiFlow reads the data already in your business, orders, accounts, pricing and stock, and acts on it. It chases overdue accounts, catches pricing and margin errors before they cost you, answers enquiries when the counter is closed, and flags customers showing early signs of drifting away. Your team keeps working exactly as they do now.
Works with the software you already run
Whether you run Kerridge K8, Intact iQ, Ibcos Gold or another platform, OptiFlow works on top of it, reading your existing data through secure exports and APIs. Nothing is migrated or ripped out. See the full list on our integrations page.
Quoting that keeps pace with moving prices
Timber pricing moves, and the merchant who quotes first, accurately, usually wins the job. OptiFlow drafts quotes in seconds from your live pricing, so you respond while the customer is still deciding. More on cutting quote turnaround.
No rip and replace
OptiFlow isn’t a new system to learn, it’s intelligence added on top of the one you already have. Most merchants are live in weeks, not months, because there’s no data migration and no retraining. See it in action on the OptiFlow Merchant platform.
Frequently asked questions
Does OptiFlow replace my timber merchant software?
No. OptiFlow is an AI layer that sits on top of your existing system, which stays your system of record. It automates the work around it.
How does OptiFlow work with my system?
It connects to the data already in your ERP, orders, accounts, pricing and stock, through secure exports and APIs, and acts on it. There is no migration.
What can OptiFlow automate for a timber merchant?
Chasing overdue accounts, catching pricing and margin errors as timber costs move, answering out of hours enquiries, drafting quotes faster, and flagging customers at risk of churn.
How long does it take to go live?
Most timber merchants are live in weeks, because there is no system to replace and no data to migrate.